Our offer
We help companies and institutions to sharpen and align their strategy, organization and communication in a way that people relate to them and deploy strong bonds, for sustainable business success.
Brand Stress Test
What are drivers and barriers for business success from a brand point of view? We examine the current perception of your company's brand identity regarding its relevance for clients, its differentiation versus competition and identification by executives and employees. With our Brand Stress Test we generate new and powerful insights to strengthen customer acquisition, employee retention and recruitment.
Cultural Activation – Employee mobilization
Corporate culture has become one of the top competitive advantages, both in marketing as well as in employee engagement. Our approach is not about run-of-the–mill mission statements or glossy image brochures. It is about converting the brand identity into specific activation programs, which bring your corporate culture to life. In collaboration with your teams we develop quick wins, which can be put into practice immediately, as well as pilot projects with a longer-term horizon for realization.
How does your company look like in the future?
Identity Lab:
In this module we identify ways for your brand identity to become the successful nucleus of your company. Together we work out approaches of how brand identity can be used as a management tool to lead people and create enthusiasm among your customers.
New Work Lab:
Digital transformation and changes in society's values influence the way we work together. How will we organize the work of tomorrow? In our New Work LAB we create pragmatic impulses, which combine the entrepreneurial success of the company with the personal satisfaction of the individuals involved in the day-to-day work.
Focussing Strategy
# positioning-& brand strategies
# corporate strategies-& basic guiding principles
# transformationstrategies
# growth-& portfoliostrategies
# brand architectures
# brandanalysis & brandaudit
# brandcontrolling & sucess measurements
Activating Organization
# corporate culture/ working culture
# transition/ change management
# leadership-enabling
# employee mobilization
# Internalizing brand identity & values
# employer branding
Optimizing Communication
# brand development & brand structure
# customer experience & touchpoint strategies
# development of communication strategy
# agency selection & guidance
The organization must be structured around the brand, and the people who work there must live by the brand's values. In short, the brand and the culture of the organization must be one and the same.
Consumers tend to only experience a brand through the physical stuff the organization produces. Exactly that stuff is the proof of a culture's existence, and it's where Design should come in.
We help Design Managers find ways to express a brand's values through everything produced in its name. We support building a material culture that is the brand's most authentic and convincing communication tool.
We enable (Design) Managers to perform at their best and bring strategic design value to the business within each business unit by raising the level of understanding of design, as a function and as a practice across all functions and levels.
We make other functions aware of what design is, what design does, how to work with design and how design as business partner brings added value to the business.
We help people at all levels to achieve a deeper understanding of design, which will create a culture favorable to design facilitating the day-to-day work of the Design Managers.
