relevance, consistency, innovation, integration
©delavinamedia
Brand Design Strategy
We help companies and organisations work out how to integrate innovation, simplify complexity, and make life better.
Since 2003, delavina has provided strategic guidance to some of the world's leading names in consumer goods, electronics, technology and mobility. We build capabilities, craft strategies and design experiences to make products and services more meaningful, usable and scalable.
creative consultancy

Iconic Design

branding

Design used to be a specialized skill reserved for trained practitioners.

But nowadays anyone can design, modern digital tools allow anybody to create design on their own. This may has not resulted in better design, but it certainly has led to more design.

So expert craftsmanship is all the more important to reach a design quality beyond the ordinary.

acuvue brand world
Consumers seek out brands that have a clear point of view
Facing a fragmented brand presence J&J asked us to take an honest look at the current Vis ID across touchpoints and to ground the design work in a strong, clear and compelling brand strategy to drive more emotional engagement & connection.
Brand Architecture
fairy new clean & fresh
Iconic design elevates a brand beyond its competitors
The development of Iconic Assets for the Fairy brand is a means of achieving memorability and greater emotinal engagement with consumers. This in turn requires distinctiveness and consistency in application (over time and across touch-points).
iconic assets
pampers brand
Global brands need to be unified to be unmistakable
Pampers is the #1 diaper brand worldwide, worn by 25 million babies in more than 100 countries. We have helped develop Pampers' global design strategy including a cohesive visual system and implementation guidelines for 170 markets worldwide.
Global Brand Strategy
dawn escapes
Principles of iconic brand building
Brand guidelines deal almost exclusively with the elements which are core to the brand, its identity and its values. Whilst necessary to maintain a few hard rules, in the main guidelines enable guardians of the brand the flexibility to create great design and communications materials that are true to the identity, spirit and character of the brand.
brand style guide
paintguide
Consumers do not buy products but stories, feelings and values
Brands need an unified brand identity across all touch-points, countries and initiatives. Consistency will help to obtain a holistic brand look across touch points, resulting on a big advantage at the point of purchase. It will come to mind faster and will influence the purchase decision.
iconic promotion
creating value by design
Success is due to the quality of design execution as it is to strategic clarity.
We enable (Design) Managers to perform at their best and bring strategic design value to the business within each business unit by raising the level of understanding of design, as a function and as a practice across all functions and levels.
Creating Value by Design

strategic clarity

  • digital service
    Digital Services
    There is no reason to believe that brand perception works differently across digital versus classic touchpoints – we help to master emotional coherence.
    Context
  • strategy purpose
    Quality of Execution
    There's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.
    Purpose
  • strategy talent
    Delightful Simplicity
    In an increasingly complex and stressful world, simplicity can delight. Consumers seek out brands that make their choices, and their lives, simpler.
    Culture