Mid 2003 Siemens Mobile Devices established a Chief Design Office in Munich to develop a design strategy, and to create the “look & feel” of Siemens Mobile Devices.
At it's time the resulting design language has set a new category standard securing “design leadership” and hence has influenced the design of major competitors like Blackberry and Nokia.
SIEMENS GIGASET SL78 Design by Platinum Design, Stuttgart – Red Dot Design Award 2008 - Honourable Mention
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